{"id":2528,"date":"2019-05-14T06:47:17","date_gmt":"2019-05-14T06:47:17","guid":{"rendered":"https:\/\/way2vat.com\/?p=2528"},"modified":"2022-11-02T19:59:47","modified_gmt":"2022-11-02T19:59:47","slug":"for-business-decisions-put-data-in-the-drivers-seat","status":"publish","type":"post","link":"https:\/\/way2vat.com\/for-business-decisions-put-data-in-the-drivers-seat\/","title":{"rendered":"For Business Decisions, Put Data in the Driver\u2019s Seat"},"content":{"rendered":"
CFO says to CEO, \u201cYou know, I\u2019ve got a hunch about how we can increase our bottom line.\u201d<\/p>\n
It wasn\u2019t too long ago that this would have been a typical remark. The \u201cgold standard\u201d of decision making was more often than not the gut feeling of the senior businessperson.<\/p>\n
But those days are quickly becoming a memory.<\/p>\n
A survey from the Business Analysis Research Center<\/a> (BARC) explored attitudes about how businesses use data now, and how they will use it in the future.<\/p>\n <\/p>\n Less than half of the companies surveyed agree that information is highly valued for decision-making, but two-thirds see it being highly valued in the future. Moreover, twice as many people see data being the main basis of decision making in the future than do so today.<\/p>\n Today\u2019s business culture expects tomorrow\u2019s culture to be making decisions based on data. Which leads you to ask: why aren\u2019t they doing it already?<\/p>\n The top answer among the BARC survey respondents was \u201cthe necessary information was not available.\u201d<\/p>\n On average, organizations only use 50% of all available information for decision-making. So even when the information is available, it\u2019s not always taken advantage of.<\/p>\n Companies that do manage to take advantage of their data reap the benefits. The BARC survey found that \u201csignificantly fewer best-in-class companies than laggards (those who lag behind) base the majority of their business decisions on gut feel or experience (40% vs. 70%). This highlights a link between using information for decision-making and being able to benefit from information and achieve a strategic advantage over rivals.\u201d<\/p>\n If the revenue-driving, bottom line-boosting data stays hidden away in rows of numbers, only a professional data scientist is going to be able to find it. And what if you\u2019re a small enterprise without data scientists? Are you doomed to die from \u201cdata, data everywhere and not a drop to drink\u201d?<\/p>\n Not with the upcoming generation of business intelligence tools.<\/p>\n One of 2019\u2019s top business technology trends identified in a survey of over 2600 professionals<\/a> is data discovery and visualization.<\/p>\n <\/p>\n We\u2019ve all heard that humans process visual information more efficiently that any other type of information. The human brain processes visuals so well that it can identify images that it only saw for 13 milliseconds<\/a> (that\u2019s viewing images at the rate of 75 frames a second)!<\/p>\n When data is presented in visual form, like charts and graphs, instead of being buried in spreadsheets, it makes it faster and easier for the average user to find meaning and insight in the information.<\/p>\nMaking Data User-Friendly<\/h2>\n
AI to the Rescue<\/h2>\n