Aviv has vast experience in corporate finance. He has guided numerous companies through strategic and financial challenges - including both startups and publicly traded companies. Aviv previously served as Chief Analyst of BTB – Israel’s largest P2P platform, and as an advisor to leading CPA and consulting firms. Aviv holds an MBA (with honors) and a BA in Finance. He serves as a lecturer and academic staff member at the School of Business Administration, The College of Management Academic Studies (COMAS) in Israel.

Researcher and computer scientist specializing in human-computer interaction, computer graphics and computer vision. Before joining WAY2VAT, Roy worked with Microsoft Research Labs in Redmond, Comverse Innovation Labs in Tel Aviv, Tel Aviv University and various startup companies. Roy holds several patents, has co-authored a book, and has published numerous peer-reviewed academic journals and conference articles. Roy holds a Ph.D. from MIT Media Labs, where he specialized in Computer Graphics and Computer Vision.

A hands-on technology executive with a proven record of scaling, leading, and developing production-ready products, improving processes and driving success.
With over 15 years of experience in both large enterprises, such as Intel and Gartner, and start-ups as a Co-founder/CTO.

Ohad is a visionary product leader with diverse experience in product management from global companies such as Intel, HP and ClickSoftware. Ohad has repeatedly demonstrated leadership by managing all aspects of product lifecycle, guiding complex and innovative products from inception to rollout. Ohad specializes in data-driven SaaS products for both enterprise and SMB global markets. Previously director of product management at ClickSoftware, he also worked with HP to define product GTM strategy and launch new products to global markets. Ohad holds an MBA from Tel Aviv University, and a B.Sc. from Ben Gurion University.

With over 25 years of experience in international companies across a range of industries from finance and billing to media and logistics. This varied professional experience coupled with a positive attitude has led to success in developing strategic partnerships with innovative business models, a win-win to all parties.

Elena brings solid managerial experience to her role at WAY2VAT, with 10 years’ experience in leadership positions at Operative LTD., during which time she offered a significant contribution to project implementation, team development and business development, serving large and complex global clients in Broadcasting field. As Managing Director of the Romania office, Elena is responsible for the local branch of the company.

Adoram has a solid track record as a VC and startup CEO. Prior to founding Moneta Seeds, he founded StageOne VC [2001], which invested in 20 startups and resulted in six exits. Later in his career, Adoram lived in Silicon Valley and as a Managing Director with GrowthPoint Technology Partners, he helped startups explore their exit strategy with several global companies – including Radwiz, Magnfire, Octalica, Trivnet, and Crescendo. Adoram graduated with honors from the Israeli Institute of Technology (Technion) with a BScEE in Computer Engineering. He has an MBA from Tel Aviv University,