For over 15 years, Smadar Noy has guided companies through her deep understanding of corporate finance. She has served as CFO for a variety of startups and established global enterprises, most recently at the Mistral Group. Throughout her 25-year career, Smadar has worked in the securities market, aerospace and defence industries, and telecommunications. Her extensive international financial services knowledge and broad global experience will help leverage WAY2VAT’s position as a global leader in automated VAT reclaim. Smadar has a Bachelor of Economics and Accounting and an Executive MBA from Tel Aviv University.

Researcher and computer scientist specializing in human-computer interaction, computer graphics and computer vision. Before joining WAY2VAT, Roy worked with Microsoft Research Labs in Redmond, Comverse Innovation Labs in Tel Aviv, Tel Aviv University and various startup companies. Roy holds several patents, has co-authored a book, and has published numerous peer-reviewed academic journals and conference articles. Roy holds a Ph.D. from MIT Media Labs, where he specialized in Computer Graphics and Computer Vision.

With over 25 years of experience in international companies across a range of industries from finance and billing to media and logistics. This varied professional experience coupled with a positive attitude has led to success in developing strategic partnerships with innovative business models. Ely holds a B.Sc. in Engineering from the Technion Institute.

Elena brings solid managerial experience to her role at WAY2VAT, with 10 years’ experience in leadership positions at Operative LTD., during which time she offered a significant contribution to project implementation, team development and business development, serving large and complex global clients in Broadcasting field. As Managing Director of the Romania office, Elena is responsible for the local branch of the company.

Adoram has a solid track record as a VC and startup CEO. Prior to founding Moneta Seeds, he founded StageOne VC [2001], which invested in 20 startups and resulted in six exits. Later in his career, Adoram lived in Silicon Valley and as a Managing Director with GrowthPoint Technology Partners, he helped startups explore their exit strategy with several global companies – including Radwiz, Magnfire, Octalica, Trivnet, and Crescendo. Adoram graduated with honors from the Israeli Institute of Technology (Technion) with a BScEE in Computer Engineering. He has an MBA from Tel Aviv University,